Please note that the Workshops will only be held in Spanish.

Pre-Conference Monday, October 21

10:00 am - 4:00 pm
Digital Transformation Strategy to Optimize Reach for Insurance Clients
Workshop Leader: Leonardo Cueto, Innovation & Digital Transformation Leader, , RIMAC SEGUROS Y REASEGUROS Peru

While slow to start, the insurance industry has embraced digital transformation—in large part due to new competitors such as Insurtech startups and platform companies entering the arena. A majority of Insurance executives envision a digitally transformed industry five years from now. The challenge for incumbents will be balancing digital services while also maintaining the personal touch that is foundational to the industry. But how is this digital disruption transforming established models of insurance distribution? What are the new models for a digital consumer?  Join this workshop and learn how to: 
  • Add value to your products and services
  • Innovate solutions for different distribution channels
  • Increase revenue with new opportunities
  • Develop new product development strategies to expand your portfolio by providing an additional offer aimed at a targeted audience
  • Create digital strategies for different partners and distribution channels
  • Establish best practices for digital channels and applying lessons learned

Leonardo Cueto, Innovation & Digital Transformation Leader, , RIMAC SEGUROS Y REASEGUROS Peru

Post-Conference Thursday, October 24

10:00 am - 4:00 pm
The New Consumer Experience Journey: How to Transform & Maximize Your Customer Experience
Workshop Leader: Fernando Figueiró Cantreras, Head of Marketing, DDBC

Insurance providers must innovate faster than ever before in order to satisfy the rapidly evolving needs of their customers. These expectations include a personalized and more engaging customer experience.

As consumers expect better, bolder and faster from the companies they interact with, how do you meet and exceed those expectations? This session takes you through the customer journey, showing new opportunities and innovative analysis models to advance your approach to customer experience.

Join this workshop and learn how to:

  • Build consumer profiles and perceived experiences in the mass channel across all the stages of interaction between the client, product, services and company
  • Develop tools for measuring the customer’s experience, such as the Marketing Price Chart, to better measure customer loyalty and its impact on business results
  • Apply Data Analytics to better understand the behavior of clients
  • Approach Customer Journey Shaping
  • Intelligently combine different analysis models to obtain optimal results with clients

Fernando Figueiró Cantreras, Head of Marketing, DDBC

SegMas Gold Package Registration